Yeah, so I have enjoyed this series from the start, but the ham-fisted product placement of Season 5 (and I refuse to give the name) is soo annoying. It might seem silly, but in past seasons, I always enjoyed all the variety. It seemed that each episode, car, guest, and coffee house/product was unique. Now they go to every spot and cut in the pre-shot branded coffee shots with the local brews. Super annoying. Anyway, dumb, and as a consumer only turns me off to that invasive product. "Com'on Jerry!"