苹果已经进入了原创影视制作，并在苹果音乐客户端中播出，其最引人关注的原创节目是云集了大牌明星的《顺风车卡拉OK》（Carpool Karaoke）。

　　这一剧集每一集长度为20分钟，每一集将有一位大牌明星出场，在搭乘顺风车的过程中和司机飙歌。《顺风车卡拉OK》在过去的播出过程中引发轰动，而苹果获得了本季节目的版权。

App creators are given the opportunity of a lifetime. If their concepts are chosen by the entrepreneur advisors, these developers will be mentored on how to pitch their app to Lightspeed Venture Partners for a chance at real funding.

VERZUZ was introduced during the COVID-19 pandemic as a virtual DJ battle, with Timbaland and Swizz Beatz facing off in its first iteration through an Instagram Live broadcast in March 2020. VERZUZ was created by Grammy Award-winning record producers and entrepreneurs Timbaland and Swizz Beatz, that airs on Verzuz TV. It started as an American webcast series and the show was bought by Triller Network, and has became more than just hip-hop and R&B battles.